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An Explanation: How is AR Extending the Reach of Mobile App Development?

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An Explanation: How is AR Extending the Reach of Mobile App Development?

An Explanation: How is AR Extending the Reach of Mobile App Development?

A gigantic technology trend that has been gaining traction over the past few years and is evolving due to the demand for AR-ready smartphones is AR (Augmented Reality). As the name implies, augmented reality is the simple integration of digital information into the user’s environment in real-time. It is a highly visual and interactive method of presenting digital information in the physical environment. Augmented reality is a system combining three key features.

  1. Combination of the real and virtual world 

  2. 3D registration of virtual and real objects

  3.  Real-time interaction

With constant development and chances of enhancement, augmented reality is experiencing unprecedented growth with different market leaders like Apple, Microsoft, Google, Facebook, Amazon, and others. Do you remember Pokémon Go, an augmented reality mobile game released in 2016 as a part of the Pokémon franchise? Or do you remember the time when Snapchat was first introduced to the world of filters in 2011? The augmented reality game and the social media platform Snapchat are now the direct outcomes of immersive technology.

Changing the way we perceive the world

Augmented reality apps are software applications that merge digital content with real-life experiences using different development tools and technologies. It helps enhance the virtual image of the real objects with virtual objects. It is a straightforward application of mobile cameras and other sensors where the user can enjoy the look and feel of the products before actually making a purchase.

Augmented Reality App Types

The evolution of augmented reality and easy accessibility with zero restrictions in utilizing great technology is increasing the demand for augmented reality apps. There are different types of augmented reality apps to use and develop.

  1. Marker-based augmented reality

Also known as a recognition-based AR app, this type of augmented reality application is based on image recognition and image markers. The application helps detect an image or object for recognition and then overlays the digital information on the marker. For instance, using 3D, QR codes, and others as markers.

  1. Location-based augmented reality

 Also known as "markerless augmented reality apps," these types of apps are widely used in the implementation of augmented reality. The apps use GPS, accelerators, compasses, and other locations to create AR objects based on the current location. For instance, Pokémon GO

  1.  Projection augmented reality

 Projection augmented reality apps rely on visual odometry and use complex algorithms to fetch all the 3D data from multiple sensors. It helps identify objects' precise locations and perform different actions. For instance, these apps are used by architects and engineers to study remote environments.

  1.  Superimposition-based augmented reality

As the name suggests, superimposition-based augmented reality apps are those in which virtual images are superimposed over the original ones. These apps are mainly used in education and healthcare.

How to develop one?

As we step into the new age of innovation, AR offers a lot of new possibilities for businesses to not only market their products but also deliver the best service. The realm of augmented reality also offers the possibility to launch something new that can help businesses and enterprises create revenue.

In order to create an augmented reality app, there are several aspects one needs to look at.

  1. Find a niche

Ironing out the basics and understanding the feasibility of your idea, product, or service is the foremost step in the development process of an augmented reality app. As it is necessary to enhance your business model, you need to evaluate your competition, the state of the market, whether the wanted niche still has a place for new names in the market, and others.

You can find a niche by performing market research, competitors' research, target audience, USP creation, and other similar niche-related tasks.

  1. Creation of app design

When it comes to augmented reality apps, designing them is the most sensitive, complex, and priority task. The creation of app design is done by 3D model designing and UI/UX designing as per the features the client needs. In general, the design process includes building wireframes, creating 3D models, creating graphic designs, creating UI/UX designs, and creating animated images wherever needed.

  1. Development of the app

 The development process of an augmented reality app is segmented for which you can contact and hire developers from Mrmmbs Vision, a VR/AR Apps Development Company offering services related to app development. 

The process includes:

  • Backend development: It includes all the work done and tasks performed on the server side of the app. It includes working on databases, back-end logic, APIs, architecture, and servers.

  •  AR module development: In this stage different tools like SceneKit, Vuforia, ARCore, and others are used to create logic around the virtual objects and environments being built around the AR app

  • Mobile functionality development: At this stage, all the concepts and ideas linked to the AR apps will be coded and integrated together for a seamless experience.

  1. Test & Launch 

With the app all ready, the last step is to test and launch it for the users. Testing is done to see whether the users can easily use the app exactly the way you conceptualized it or not. If the testing is correct and there are no or fewer bugs, it is the right time to launch the app. If there is a dedicated Q&A related to the functionality and performance of the app, then maintenance will be performed.

Industries are using it successfully

By delivering interesting business solutions and the most promising use cases, augmented reality-powered technology and apps are finding their way into various industries.

  1. E-commerce: If you are a retailer operating your business online, then AR technology is your thing. Ranging from cosmetics and clothes, to facial accessories and furniture, you can use AR to help the customer interact with a virtual copy of the product before placing the order. For instance, Ikea, Lenskart, Loreal, and others.

  2. Healthcare: The technology of augmented reality and its apps are used in the healthcare industry for caregivers' training, medical education, and remote expertise related to surgical operations and evaluations. These also help visually impaired people via 3D recognition and medical imaging.

  3. Education: Augmented reality is used in the education industry to deliver educational content. Using AR in education helps develop their sense of imagination and development. For example, A successful app like Google Sky Map does all the work and is considered the best for learning astronomy

  4. Social media: Several big social media companies like Instagram and Snapchat use the technology augmented reality to provide some unique and other services to their users. In Snapchat and Instagram, the usage of AR can be seen in filters and other editing processes.

  5. Games and entertainment: Augmented reality is used in the industry of games and entertainment to enhance the user experience and make the experience more enjoyable. Till now, one of the best usage and development in the industry of AR is Pokemon Go and other real-world sports like NBA and FIFA. 

Needless to say, augmented reality is a trendy extra layer to the reality that does not remove the real world but instead caters to adding one to it. For businesses, it is an immersive and fun opportunity to enhance and upgrade their business.

So, if you are planning to develop an augmented reality app that can cause waves of excitement or have an idea that can engage and immerse your users, then if the answer is yes, then you are sitting on a treasure trove that can transform your business for the better. All you have to do is contact Mrmmbs Vision and you can Hire a Full Stack Developer to deliver the services under the guidance of experienced developers with years of experience.

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