Importance of Brand Awareness and Ways to Do the Same
In today’s technology driven world you need to have a clear brand strategy.
Technology has gotten smarter and so are the users so, you need to find ways to penetrate through the thought process of your target audience and get them to buy your product or use your service.
Facebook, Instagram and Twitter have become the grounds around which the marketing strategies are formed.
Businesses who fail to understand the use of these marketing tools or social media platforms cannot succeed in today’s world.
But, to market yourself over these platforms you need to have brand awareness. Without that you won’t last long as a brand.
Importance of Brand Awareness
We have seen brands that emerged from social media and now, are ruling the traditional market as well.
So, through social media you not only get people aware of your brand but, you can built one from scratch.
When people come to know about your brand they establish a sense of trust with you. If they love your product or service, they will purchase your product repeatedly.
Repeat purchases takes a brand to a whole new level because the people who buy again and again inspire their near ones to do the same.
The word of mouth has a powerful impact on the perspective moods of the people. The more they hear about a brand, the more you want to experience its product or service.
If people do not know anything about your brand, chances are they won’t buy anything. So, to establish a sense of trust and bond, brand awareness is extremely important.
How to Create Brand Awareness through Social Media
1.) High Quality Content
The quality of content determines the quality of product or service you are offering to your customers.
They do not know about your product, the way you market it to them makes all the difference in their perspective minds.
Most of the social media is filled with people spamming their audience and getting very little out of it. You on the other hand can post once in a week and still getting better engagement.
Delivering quality content that provides more information to the users and have a unique selling point that the competitors does not have makes the customers believe in your authenticity.
2.) Target Audience
It is good that you have decided to promote your brand on social media but, whom are you referring to?
Who are your audience?
This is an important question to ask yourself because you do not want to be spending on promoting your product or service to random people.
That way you will get very little engagement and you will have to spend a whole lot. So, the best way to deal with this is to know who your target audience actually are.
You can conduct searches through social media tools and find out the region in which your target audience exists.
3.) Get in Touch with Influencers
Influencers are the people who have their own separate fan base. They can be a brand or individuals with millions of followers.
Those influencers can help you promote your brand by sharing it through their videos, images and posts.
Although, you need to make sure that you only approach those influencers who have something to do with your industry.
Like if you are a shoe making company, you can approach a brand or an influencer who promotes apparels and deals in relevant products or service.
4.) Videos & Images
People do not like to read a whole paragraph of 500 words that you posted instead, they want something that interests them about your brand.
When you are making people aware about your brand you want to do stuff their way and that is by presenting your brand through visual content.
Like a picture that speaks a thousand words, a video can have even greater impact. You have to be creative with that if you really want to take your brand image to a different level.
By creating cool videos and inserting interesting pictures that speak for themselves, you will create an engagement which can do wonders.
5.) Stay Updated with Latest Trends
Social media world changes from time to time which is why every time you post something new, it is bound to get out dated in a week or two. So, you have to keep posting and plugging in the kind of content that your audience like to hear or read.
Not even for a single solitary moment you can sit back and relax in this competitive world. You should always be on your toes to deliver the best quality.
You have to make sure that whatever you post is perfectly backed by the a promotion technique to make it go viral.
6.) Listen to the Feedback
Some brands only focus on creating an engagement but, that is not enough. You have to put in some hard yards to get that conversation going to derive sales out of it. You do not want people to talk about your brand today and forget it tomorrow that is why you need to consider their feedback and reply to their comments.
That way, they will develop a bond with you and believe in your credibility. Also, do not take anything personally when they condemn any of your product or service.
Use that brick thrown at you and promise yourself to do better.
Now that you have created the content and promoted it. The follow up action starts. You have to see whether your campaigns are running at best or not. Moreover, always be ready to make changes under all circumstances, you might require to make modifications in your campaign every now and then.
Always embrace a proactive approach towards your actions and never settle down thinking that you have made enough people aware about your brand.
Brand awareness has become so easy with the introduction of social media yet have gotten so complicated because of excessive competition.
To achieve success in this competitive world, you have to be agile and active. Always be ready to embrace the changes because versatility is the key!
Posted By: Ashish Mishra