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Graphic Designers in the Era of Digital Marketing

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Graphic Designers in the Era of Digital Marketing

Graphic Designers in the Era of Digital Marketing

Essential Skills Required for Graphic Designers in the Era of Digital Marketing


In the Era of Digital Marketing, all Graphic designers have to get their tails up during the launch of a product or upload a new series of videos or images because they have to make everything work. The better the graphics on a website, the better will be the overall performance and load generation through it. Essentially, a graphic designer has to think things through and layout the best piece that would work for the clients and the company that they are working for in this era of Digital Marketing. But, all of these things come from a set of skills that a graphic designer possesses at all times.


Here are 9 points to consider in this era of digital marketing:


1. Creative Apps to consider in this digital world


Abode’s Photoshop, Illustrator, and In-Design are some of the best applications used by graphic designers used all over the world. In this era of digital marketing, these creative applications are the best weapons for these designers. They use them to create images that not only work but, conquer the world. These applications have all types of filters and functions with the use of which designers frame the best logos for brands and even the best headers for their websites. So, if you are a graphic designer you must have the ability to stir these applications.


2. Understanding the proper communication


Understanding what a client wants and delivering exactly what is expected out of a graphic designer at all times. In this era of digital marketing proper communication is the key. A good graphic designer is one who can understand what his/her client is trying to say and fight out the best ways to work that out. Sometimes clients make unique demands because everybody wants to get something designed uniquely to work their way up the ladder. In that case, designers have to get their heads high and work it out to maintain their goodwill and integrity in front of the client.


3. Playing With Images & Text


A graphic designer must know typography. He must have the ability to depict the same words in a way that not only looks attractive but, unique too. In this era of digital marketing Typography is an important skill to develop for a graphic designer in this era of digital marketing. He must know which font to use and in which tone. He/she also must be smart enough to understand what kind of clientele they are exactly designed for. For example- if a design denotes a serious concern about any mishap or caution. It should be precise and exact and not filled up with a lot of innovative cartoons.


4. Creative Mindset


 The era of digital marketing can be about creativity should not waste time in graphic design. A mindset of creativity where every time something new is being created is what a client aspires to hire. Today, the competition is cut-throat which is why people are hiring the ones who are designing the best for which one must have the ability to think things through. He must be able to design a piece that can beat the competitor’s design. Thus, creativity is an important part of the skill set.


5. Presentation Aspect


For a graphic designer, his presentation speaks louder than his words of commitment. What he has done in the past pays testimony to the skill set that he has. Top companies in the world today are looking to hire graphic designers who can present complex and sophisticated texts in the simplest of ways. So, a person who is looking to make a career out of it needs to possess all those skills to get him/her going in the era of digital marketing. His/her ability to perceive and present makes all the difference for any employer or client.


6. Ability to Brand a Product/Service


Today, in this fast-paced environment everybody is looking to have a graphic designer who can give that extra bit of competitive edge to their brand over their competitors. A good graphic designer must have the skill and expertise to understand the client’s brand and then take the right decisions regarding its branding. People hire designers based on their ability to market their brand in such a way that has never been done before because of which this skill and ability to market a product or service becomes extremely important.


7. Coding Skills


Although a graphic designer is not required to code, he/she surely has to work on the coded websites. This means that basic knowledge of HTML and Java becomes important. The designer won’t be asked to do anything related to that but, fundamental knowledge makes a designer is more likely to get hired as a freelancer or as an employee. Coding skills give that extra bit of leverage on the subject which is something that a client expects at all times. Knowledge of Coding also helps the designer to identify the errors in it and call on the developer instead of trying hard to insert the design in an error full website.


8. Time Conscious


For graphic designers time management is everything. He might have to work out multiple projects at once and manage them efficiently. Improper time management skills will land the graphic designer and the client associated with him in a heap of trouble because of a lack of accuracy and delayed work. This is one of the most important skills to master for a graphic designer. A time-conscious graphic designer will not only provide the best work but, also make sure that he finishes his projects on time.


9. Versatile


Adaptability to changes in this era of Digital Marketing is a must in the graphic designing business. If a graphic designer is unable to cope with the expectations of his clients, he probably won’t sustain himself in the business for long. A good graphic designer will always be ready to take up the challenges and find innovative ways to tackle the issues. This adaptability plays a key role when a person is asked to take up projects in bulk




A graphic designer must be competent enough to work under high-pressure situations and always should be willing to take up the challenges. If you are looking to make a name for yourself fin graphic designing in this era of the digital marketing world, you need to have all the skills mentioned above.



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