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Is Real Estate Industry Without Big Data All About Plain Property Sales?

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Is Real Estate Industry Without Big Data All About Plain Property Sales?

Is Real Estate Industry Without Big Data All About Plain Property Sales?

Driven by digital transformation, long gone are the days when the industry of real estate used the traditional method of making decisions based on professional experience and historical trends. For now, data is driving the digital transformation across industries, and real estate is no exception here. When it comes to decision-making, innovation, and customer experience, the use of online data is transforming the real estate industry and is sketching its mark every now and then.

Big data is one word that is thrown around a lot and, in turn, makes it possible to get accurate data in real-time. This empowers the use of the same and enables real estate companies, investors, developers, and others to have a clear picture of prime opportunities as well as risk management. As per the experts, the real estate sector is expecting a housing market boom, not a bubble.

Let’s take a closer look at this article and explore what exactly Big Data is all about and how it is leveraging the industry of real estate.

More than just a buzz

In its purest form, Big Data is defined as the massive volume of both structured and unstructured data that is so large that it is difficult to process using the traditional methods. In layman's language, it is a whole lot of data.

The Big Data Advantage in the Real Estate Industry

From taking real estate decisions like rental costs, and sale prices made on assumptions and estimates to now using demographic, geographic, and unstructured data like videos and images for marketing, sound decisions, insights, and other interactions, big data has helped sellers, buyer, renters, and investors to become more savvy and competitive in the market. 

Big data helps real estate firms improve their efficiency, enhance decision making, manage costs, and improve customer satisfaction and experience. Using big data in the real estate market leads to accurate property appraisals and price predictions and also helps revolutionize the real estate company structure. Aside from that, there are a number of other advantages that assist firms in using unstructured, geographic, and demographic data for marketing, satisfying client wishes, needs, and investment patterns.

The most popular use of big data in transforming the real estate business is:

  1. Risk mitigation 

Big data in real estate improves the internal processes by properly analyzing conversion rates, identifying potential issues, and others. It also helps in using the data more accurately and determining the age of the property along with other eligible information that results in minimizing the risk factors for investors and buyers.

  1. Enhanced property valuation

When it comes to the Real Estate Industry property valuation is one of the most important things as it has the capacity to either break or make the real estate firm at once. Earlier, when there was limited use of data and the internet, professionals used to rely on their experience and expertise to appraise a home and consider its valuations. But, post the usage of big data, data professionals use different tools and technologies to analyze comparative markets, check base prices on current trends, and other relevant data.

  1. Improved marketing strategies

In order to improve marketing strategies, identify, and reach the ideal targets, big data helps professionals gather and analyze the data gathered from both public and private sources like social media, emails, business surveys, and other sources of information. Using big data can help improve marketing strategies and help the industry serve its clients as per their needs.

For example, with the help of big data, professionals can help find a property for their target key audiences based on demographics like age, gender, interest, region, and preferences. It helps improve the strategies and gain marketing revenue.

  1. Faster decisions

For real estate professionals, big data and AI are the tools that go hand-in-hand and provide the best insights from the data for better and faster decision-making. It helps professionals in giving deep insights into the properties they won't like, how the land was used in the past, insurance claims if any, permits related to the property if any, and many others. Big data and chatbots AI also help customers find all the related information that they need for a property, like home value, crime rates, surroundings, and other needed information before making the final purchase.

  1. Improved customer experience 

Insights gathered from different sources can help professionals improve the customer experience. The collected insights can be used to target the buyers with different marketing and promotion strategies like social media, personalized emails, recommendations on the properties, etc. It helps understand the target audience better and reaches them based on the buyer's preferences.

In the industry of real estate, the services provided are focused on delivering bespoke and customer-centric property solutions. When searching for a property today, whether it is for buying or renting, the process involves online exercises conducted through apps, websites, and other forums. In addition, the usage of big data is done to meet the needs of buyers and sellers. The most common actions taken through internet searches are:

  1. Virtual walkthroughs

  1. Finding an agent

  1. Pre-qualifying for a mortgage

  1. Requesting more information

The Future of Big Data in Real Estate

What used to be brick and mortar earlier is now powered and generating huge amounts of information meant to be used in the industry. Big data for the real estate industry will continue to grow and inform its users across the board. Each group in the industry is using big data for their own betterment and to accomplish the target.

  1. Investors: Big data is used by investors to clearly understand consumer trends, wants, and desires.
  2. Buyers and sellers: Big data is used by buyers and sellers to get a clearer picture of the market along with the price plan and other information about the property in one go.
  3. Middleman: By using big data, middlemen or estate agents can target audiences and tailor their needs. They can use search queries, pricing, and other competitive campaigns to gain the spotlight.
  4. Builder: In order to remain profitable, builders use big data.


In the industry of real estate, it is all about finding the right customer at the right time and showing them the right property that they will like and eventually buy. It sounds like a lot of work to do, but with the right steps, you can easily manage the tasks. Because big data in real estate provides deeper insights, you can navigate decision-making with greater efficiency and confidence on your own or with the assistance of Mrmmbs Vision, a Big Data Solutions Company in Delhi.

Posted By: Mrmmbs Vision

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