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Portal Development Solution: A Guide on How to Create a Social Media Portal?

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Portal Development Solution: A Guide on How to Create a Social Media Portal?

Portal Development Solution: A Guide on How to Create a Social Media Portal?

In today’s rapidly evolving generation where everything is occupied with the development of technology, the niche of social media is one of the most promising markets that is opening up new opportunities driven by new ideas. Be it the younger generation or the others, social media is helping people set the pace for popular culture by focusing on social network interactions. It is considered a powerful one-stop shop that can fulfill the majority of daily needs like communication, advertising, selling, purchasing, and others. 
 

Dating back to the 1970s when the University of Illinois developed the PLATO system with different features like online forums, bulletin boards, instant messaging, and others the emergence of social media began. Later on, with the period and growing technology, some of the best-known social media portals were developed, like Facebook, Instagram, LinkedIn, and others. Fast forward to 2019, along with some prominent social media portals, websites, and apps, there are already thousands of social media platforms to choose from. 
 

Types of social media portals
 

With thousands of social media apps, portals, and websites being developed every now and then, there are several types one can choose to develop and launch.
 

  1. Social networking portal: The most well-known type of social media portal is social networking. A friendly format of interaction that allows users to build connections and stay in contact with others in one go. For example, Facebook and Instagram.
     

  2. Entertaining portals: Somehow similar to social networking portals, entertaining portals help users connect with other users holding the same interest and hobbies. Entertaining portals help users reach and connect with like-minded people and share their thoughts and ideas with them. For example, Vingle and Patook
     

  3. Educational Portal: Driven by the concept of linking elements of gaining knowledge, the educational portal helps connect users based on their interests. It is widely used for student-teacher interaction, providing easy access to research opportunities and social networking features. For example, Academia and Coursera.
     

  4. Professional portal: These kinds of portals help professionals provide an opportunity to discuss business, share experiences, schedule a meeting, seek a job, offer work responsibilities, and others. For example, LinkedIn and Glassdoor.
     

  5. Information portal:  Offering the facility of asking questions and receiving expert advice Information portals are used by users to get advice on different issues. For instance, Quora and Reddit. 
     

Essential Steps: How to Make a Social Media Portal
 

Even though giants like Facebook and Instagram are well known, as per the reports, there is so much room for other social media networks to develop and thrive. If you have an idea for social media portal development, you will be confident about its demand in the market and why it is not that easy to build a portal with prominent features and others.
 

  1. Find the contact and community
     

It all starts with contact and creating a community that can easily dominate the social media market. It is important to find the right purpose, audience, and competitors as social networking portals allow people to create, exchange and share different kinds of information. The best option is to create a social media portal that is more specific in niche and interest with the help of a Web Portal Development Company. One can build something that makes people passionate and results in their using and thriving on the social media portal.
 

  1. Choose how to build your site
     

The second major step is to select the right way you want to get your social media portal developed. As the functionality of the portal directly depends on the type of platform you choose your portal to be built on, it is advised to select the options after considering the pros and cons. The most popular ways to create a social media player are:
 

  • Software-as-service 

  • Self-hosted social networking software

  • CMS plugins

  • Coding a network from scratch
     

  1. Select the features you want
     

The feature of the portal adds value to your members, for which it is advised to consider those features that reflect the needs of the users and attract them to your social network. The tops features you can include in your social media portal are: 
 

  • Member profile

  • Activity feed

  • Easy sharing

  • Networking

  • Notifications
     

  1. Enroll in the development process
     

As the name of the step says, the process of developing a social media portal includes coding, designing, and developing the portal as per the way you chose earlier. The workflow is split into sprints, which helps programmers develop the portal functionally.
 

  1. Check for quality assurance
     

Once the development process of the portal is finished, testing of all the functionality is implemented. A team of testers sits in to test all the features, finds the bugs, and reports them to the developers to fix them. Once all the sprints are completed, QA runs are done, multiple tests are performed, and bugs are fixed. The portal is said to be ready and work as expected.
 

  1. Manage the release and launch
     

Once the portal is ready, it is time to launch and release it amongst the users to let them win and build their network in a flawless manner. After the launch, you can make campaigns and marketing strategies that draw people’s attention and increase the app's downloads and user engagement.
 

How is the development of a social media portal beneficial? 
 

With every now and then, social media is on the verge of gaining popularity. It is a solution that has several solid advantages for a business when used.

 

  1. Brand awareness: As per a survey, it is said that around 60% of customers use social media to get notified about products and services. As a social media portal is a powerful tool, it helps businesses interact with a large audience in one place. It helps users know about the brand and lets them easily share what they love. Social media portals also increase the visibility of the brand and add strength to the reputation.
     

  2. High conversion rates: Social media helps in lead generation and high conversion rates through constant contributions to creating interactive sessions with the customer. When businesses are consistent with the posts, replies, comments, and other customers, they love it and start trusting the brand. Absolute trust and better services help in yielding a higher conversion rate.
     

  3. Cost efficiency: Social media and its marketing are considered to be the most cost-effective part of a business. Developing a social media portal will help you drive business with less money spent. It also helps promote the business, increases engagement, gives higher conversion rates, and others.
     

Even though the niche of social networks is hot and competitive in today’s world, it is not sufficient to just create a social media portal. Instead, first, it is important to know about all the aspects. This includes: studying the market, getting involved in the project, managing the dedicated tasks, and cooperating with an experienced service provider. If you have the idea of a portal, feel free to reach out to Mrmmbs Vision, a Social Media Portal Development Company offering you the right guidance, an experienced development process, and some exceptional results in no time.

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